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Picking your audience


So you are designing your board and you want so reach out towards a specific type of audience. I am thinking age groups on this idea so let us say you want to get to the Teen audience. What should you keep in mind in your board creation and design?

Well, according to Neilsen's 2005 survey:
quote:

What's good? The following interactive features all worked well because they let teens do things rather than simply sit and read:

    * Online quizzes
    * Forms for providing feedback or asking questions
    * Online voting
    * Games
    * Features for sharing pictures or stories
    * Message boards
    * Forums for offering and receiving advice
    * Features for creating a website or otherwise adding content

These interactive features allow teenagers to make their mark on the Internet and express themselves in various ways -- some small, some big.

...Teens like cool-looking graphics and that they pay more attention to a website's visual appearance than adult users do. Still, the sites that our teen users rated the highest for subjective satisfaction were sites with a relatively modest, clean design...



It is also interesting to note that teenagers don't like tiny font sizes any more than adults do.

So taking all this into account you may have a sidebar with a quiz on it or perhaps place a couple of games in the footer between a quiz.

Runboard has just about everything you could ask for but when you are putting the board together think about increasing the default font sizes which are way to small in the default settings for both teens and adults.

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4/25/2010, 10:10 pm Link 2 this post Send Email to   Send PM to Blog
 
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Re: Picking your audience


I chose to do the Teens first because everyone seems to want Teens involved on the Internet and a ton of research was done to "get it right" for them.

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4/27/2010, 10:10 am Link 2 this post Send Email to   Send PM to Blog
 
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Re: Picking your audience


The next group senior adults was a bit more difficult to find information on but I did find this set of guidelines
quote:

Key Tips for Making Your Website Senior Friendly

    * Break information into short sections.
    * Give instructions clearly and number each step.
    * Minimize the use of jargon and technical terms.
    * Use single mouse clicks.
    * Allow additional space around clickable targets.
    * Use 12- or 14-point type size, and make it easy for users to enlarge text.
    * Use high-contrast color combinations, such as black type against a white background.
    * Provide a speech function to hear text read aloud.
    * Provide text-only versions of multimedia content.
    * Minimize scrolling.
    * Choose a search engine that uses keywords and doesn’t require special characters or knowledge of Boolean terms.

Vision commonly changes with age, often making reading from a computer screen difficult as the eyes become less sensitive and less able to detect light, color, and details. Keep these features in mind:

Space

    * Allow sufficient white space on the web page to ensure an uncluttered look.
    * Put a space between paragraphs.
    * Allow enough space around clickable targets, such as links and buttons, so that each one is easy to target and hit separately.

Typeface

    * Use a sans serif typeface.
    * Use a typeface that is not condensed.

source: ]Senior Friendly - National Institute on Aging

Older Adults grew up reading newspapers, magazines and books so a left-justification is preferred by them and italic text is a turn-off unless it is in a huge "quote box" with very few words (think headlines).

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4/27/2010, 10:22 am Link 2 this post Send Email to   Send PM to Blog
 
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Re: Picking your audience


I must have really weird "Older" adults! emoticon

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4/27/2010, 11:32 am Link 2 this post Send Email to   Send PM to Blog
 
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Re: Picking your audience


Your site is really done very well for most in the "senior adult" time of life. One thing the site mentioned was avoiding graphic patterns in favor of high contrast backgrounds or colors and I think your graphic qualifies as a background graphic instead of a repeating pattern. emoticon

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4/27/2010, 2:55 pm Link 2 this post Send Email to   Send PM to Blog
 
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Re: Picking your audience


I have adjusted the font size and colors for "mature" eyes... emoticon But I am a Lord of the Rings [sign in to see URL] never discuss it, but my skins, buttons, banner and siggy will always be Lord of the Ring themed. emoticon

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5/3/2010, 3:49 pm Link 2 this post Send Email to   Send PM to Blog
 
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Re: Picking your audience


Which is totally cool emoticon

I am having a difficult time finding info for college and young adults likes/dislikes in board or website design.

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5/6/2010, 6:11 pm Link 2 this post Send Email to   Send PM to Blog
 
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Re: Picking your audience


Well from what my son (21 and in college 2 1/2 years) [sign in to see URL] aged people have 3 loves...
Sports, Causes (environmental etc.) and Music. emoticon

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5/18/2010, 1:06 pm Link 2 this post Send Email to   Send PM to Blog
 
Pastor Rick Profile
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Re: Picking your audience


That helps for the guy pov but what about the gals pov? We need the 20 something girl to show us the way to reach her crowd as well. emoticon

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5/19/2010, 9:43 am Link 2 this post Send Email to   Send PM to Blog
 
Queenyforever Profile
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Re: Picking your audience


Music, clothes and [sign in to see URL] out of the mouth of Son's girlfriend! emoticon

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5/20/2010, 10:28 am Link 2 this post Send Email to   Send PM to Blog
 


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